We’re launching two new bralette designs tomorrow and we thought we’d share a little more about the conceptualisation for these pieces and the though processes that went into producing it.
If you like these posts, or have any questions, feel free to leave a comment!
Made from the softest ribbed organic cotton, Joy is a testament to our dedication towards comfort and simplicity. We’ve often been told to create less lacy designs because sometimes simpler is better. So we did.
Still, we couldn’t resist adding a little strip of lace at the midi portion so it’s a little fancier and more playful. Colours wise, soft grey and powder pink make the perfect match for your everyday outfits.
But comfort is never compromised with a fully cotton lined interior that’s gentle on your skin. Double lined for added coverage as well.
Finished off with 0.6cm thin shoulder straps for a seamless match with your spaghetti tops or under those t-shirts. The sharp eyed will also notice our classic rose gold hardware finishing that’s a perfect compliment for the grey and pink shades!
The Joy Bralette was named so because we’re reminded of the joys of designing and working on a functional yet aesthetically pleasing design. Almost 2 years of doing this and we’re still always filled with so much joy when we’re launching new stuff and we hope you feel the same way when you wear this bralette too.
The next bralette we’re launching reminds us of a Getaway in the best ways. A hooked midi (which is very rare in our repertoire), and in the cutest nude pink and olive colours
We rarely come across such beautiful lace, so when we did we knew we needed to use it. if you look closely you’ll see almost peony like petal formations which just makes our heart sing. Plus the lace patterns are bold, clear and extremely beautiful here. However, like more unique laces, they are produced in limited quantities which makes this piece, a seasonal design with possibly little chances of restocks.
Underneath the lace, we used lycra as lining as a perfect pairing to our humid and hot weather. Lycra is smooth to the touch and wicks moisture away, and has become one of our favourite lining materials ever since we started using it a year ago!
A tiny lace midi also peeks out beneath the band for a cute little feature on this bralette. Sometimes you don’t need a full midi, a small one can be super fun too!
The shoulder straps on this design is also slightly thicker than Joy, at 0.8cm, which gives it slightly more support. Rose gold hardware makes it’s appearance again!
And finally, the most functional part of this bralette — the double back hooks. A lot of girls complain that midi bralettes don’t have hooks, so we made one with it for ease of wear.
The bralettes in this launch might not be padded, but as usual, you can add on our Pick Me Up padding for additional coverage. 🙂
